The major driver for the ENT devices market is the growing incidence of disorders related to the ear, nose, and throat, such as sinusitis and hearing problems; rising demand for minimally invasive ENT procedures, and burgeoning spending on healthcare around the world. Because of all these factors, the revenue generated by the devices used in such procedures is expected to witness a 6.9% CAGR, to reach $31,805.3 million by 2030 from $17,439.8 million in 2021.
Hospitals generate over 40% of the revenue for the market players, based on end user, because they are the preferred point of contact for people with health issues. Moreover, with governments constructing new hospitals, the procurement of ENT devices by such entities will burgeon in the coming years. Further, ENT clinics will be the fastest-advancing category over the forecast period because the treatment offered at such places costs much less than one offered at a full-fledged hospital.

Another major reason behind the advance of the ENT devices market is the burgeoning aging population. The elderly are prone to ENT diseases, especially hearing loss and throat infections, because of their physical weakness and compromised immunity. According to the UN, there were 727 million people in the age group of 65 and above in 2020, and their population will rise to 1.5 billion by 2050. This is expected to boost the volume of ENT procedures at all kinds of medical settings, thereby driving the demand for the devices used during them.
North America currently dominates the ENT devices market because of the high prevalence of related diseases, high healthcare spending, and advanced medical infrastructure. For instance, in the U.S., 10% of the adult people suffer from chronic rhinitis each year. Further, the medical insurance ecosystem in the region is rather developed, which offers the masses access to ENT procedures. In addition, a large number of domestic and international medical device manufacturers operate in the U.S. and Canada, thus resulting the easy availability of the equipment.
During the decade, APAC will grow considerably fast in the market as it is home to the largest patient population in the world. Further, the geriatric population of India and China is the largest on earth, as is the incidence of diseases of the nose, ear, and throat. Additionally, governments of regional countries are augmenting their spending on the improvement of healthcare services, which is driving the volume of ENT procedures. Moreover, seeing the lucrative opportunity, overseas medical device manufacturers are strengthening their focus on the APAC region.
Thus, the rising prevalence of ENT diseases, especially among the elderly, is propelling the market.