The players in the pharmaceutical industry include large pharmaceutical manufacturers, speciality pharmaceutical manufacturers, contract research organization and distributors. The pharmaceutical sector is experiencing some positive trends such as improving early-stage product pipelines, mainly for cancer and diabetes drugs and a plethora of new products being introduced. The industry is driven by various key drivers such as ageing population, rise in chronic diseases and rising demand for pharma products in the emerging economies. Apart from various favourable trends, the industry is also faced with various bottlenecks such as intense competition among the generic drug makers, pricing pressures and a comparatively declining level of research and development activity. In order to overcome these bottlenecks, the players in the market need to refocus on their R&D activities and value chain costs.
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